Mike Roer

A Business Model Canvas (BMC) is a shorthand approach to business planning, whereby the entrepreneur lays out assumptions about the market and tentative plans all on one page; and then tests those assumptions through surveys and prototype testing with potential customers.  The premise is that you will find some false hypotheses, some customer reactions you did not expect; and it is a lot better to discover flaws in the business concept before you create detailed plans and invest in the concept. 

The original Canvas was developed by
Alexander Osterwalder in 2008 to help businesses bring new products to market quickly and economically.   A newer Lean Canvas, created by Ash Maurya, assumes the business is a startup, and not an established company seeking a growth strategy.   Both Canvases revolve around Customer Discovery and the premise that it is a waste of time to develop a detailed business plan until you have validated the business model with actual customers.  The difference between the two is in the subjects of their cells.

Lean BMC - Sample pasted from Paint  - Then back from Text.jpg     
   LEAN BMC (For Startup)
   INSTRUCTIONS and LINKS TO HOW-TO VIDEOS: 
   docx Lean Business Model Canvas - Instructions and Links to Explanatory Vid.docx     
   DOWNLOADABLE BLANK BMC:
   docx Lean Business Model Canvas - Fillable.docx     

   TRADITIONAL OSTERWALDER BMC (For established company) INSTRUCTIONS and LINKS TO VIDEOS
   docx Osterwalder Business Model Canvas - Fillable.docx       

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Emily-LandMaverick
Business model canvases are a fantastic method to flesh out and validate a business model. I've done around 15 for Land Maverick so far.
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